News: WhatsApp marketing in Brazil and USA takes off

WhatsApp is a mobile messaging service which lets you send messages from your mobile device without having to pay for SMS messages. WhatsApp marketing is the latest big thing in the mobile marketing and we design a  bulk messaging system to send out multiple messages to all your customers at once. WhatsApp application is available on iPhone, Android Blackberry, Windows phone and more which makes it extremely accessible to all.

There are half a billion people across the world who now use WhatsApp and the fastest growing countries to use it are Brazil, Mexico, Russia and India as SMS messages in those countries are very expensive. WhatsApp users share 700 million photos and over 100 million videos every day so WhatsApp as a marketing platform is an obvious solution.

Here are some stats for you:

  • 37% of people across the world are using smartphones to read news and 20% are using tablets.
  • 20% say the mobile is their main way of accessing online news, this rises to 30% for people less than 45 years old.
  • Smartphones are still being used mainly by younger people. Tablets are used equally through age groups.
  • 37% access one news source weekly on a smartphone and 30% do the same on computer (in the UK it’s 55% versus 45%).

Consumers in Finland, Denmark, and United Kingdom choose brand first when it comes to accessing news online, closely followed by search and social In other countries there is much more of a mix. In France, Germany, United States, Italy, and Brazil, search is the first avenue for news. Facebook is also very popular for news and many people use it for news only here are some figures for countries across the world:

  • Brazil 67%
  • Italy 57%
  • Spain 50%
  • USA 37%

New platforms are emerging and messaging applications are being used for news more and more frequently e.g. WhatsApp:

  • 26% Spain
  •  15% Brazil
  • 13% Japan.

In the United States WhatsApp is still very popular because it provides free international messaging, but as many wireless carriers provide messaging for free in their data plans, it is being used less. In countries like Brazil, India, Russia and Spain, SMS is still very expensive and people use WhatsApp as an affordable and more feature-rich option for mobile messaging

It could be argued that the sole reason to think about what WhatsApp means for customer service is that with a reported 450 million active users WhatsApp has almost double Twitter’s 230 million active users. In this day and age marketers can’t afford to miss opportunities to connect with millions of customers.

WhatsApp Marketing was founded in 2014 and is the first platform for bulk messaging. WhatsApp users should think about how you could increase your customer base and leads in your Online Marketing Campaign. The opportunity for unlimited customer potential is out there so now could be the time to jump on board.

You can increase your number of potential clients or leads and send messages in bulk via WhatsApp Marketing by SHOUT!